Our story
Our story
Where it all began
From one stubborn idea to a brand worth running in.
It started
in the city
Flyte launched in London in 2021 with a simple idea: running kit that performs, made from recycled materials, with no compromise on either. The first range was built for the city. Pavements, parks, and the occasional sprint for the bus.
Flyte has grown a fair bit since. The idea behind it hasn't.
2021
City-born
Flyte started in London with a small range made from recycled fabrics. Kit for everyday athletes and everyday streets.
2022
Onto the trail
As the range grew, so did where it could take you. Moving into trail kit struck a chord, and the shorts in particular found a loyal following.
2025
Chasing the next idea
We tried our hand at triathlon and made a run at wetsuits. It didn't take off, and we've parked it for now. No regrets: we'd rather test a bold idea and learn from it than sit still.
Now
Design-led
Today we're a small, design-led team that's never quite content to leave things as they are. Always refining, always eyeing the next idea, still building on that first one.
"We never wanted to be a brand that talked about running more than it ran."
Our first rule, and our last
Take Flyte
Run lighter, go further
Kit built for the run, and made to last well beyond it.
Ready for the extra mile?